Mr. Hong Zheng is a China qualified lawyer specialized in intellectual property law. He has extensive experience in advising international businesses protecting their IPRs in China, including guiding clients in all administrative and judicial processes as well as through prosecutions and enforcement. Hong started his career as an IP lawyer in the leading law firm King & Wood Mallesons in 2003, joined Tee & Howe Intellectual Property Attorneys in 2007, and has since then been practising at Tee & Howe in Beijing until today. Hong’s areas of practice cover counseling on trademark, domain name, copyright, unfair competition law and patent infringement, including advising on securing and defending IP rights, taking legal actions against bad faith applications, counterfeits and infringing acts, negotiating for acquisition of trademarks, licensing and handling UDRP actions. Hong is particularly experienced in the areas of trademark enforcement and litigations and has been representing many well-known brand owners and MNCs such as Deere & Company, Google, Sika AG, Lenovo, Baidu in developing their branding strategy and protecting their IPRs in China.